Privacy Policy - Midfurn Furniture Superstore

MIDFURN CUSTOMER PRIVACY POLICY

MIDFURN Limited is a company registered in England and Wales (collectively referred to as “MIDFURN”, “we” or “us” in this policy).

OVERVIEW

Maintaining the security of your data is a priority at MIDFURN, and we are committed to respecting your privacy rights. We pledge to handle your data fairly and legally at all times. MIDFURN is also dedicated to being transparent about what data we collect about you and how we use it.

This policy, which applies whether you visit our store(s), use your mobile device or go online, provides you with information about:

how we use your data;
what personal data we collect;
how we ensure your privacy is maintained; and
your legal rights relating to your personal data.

HOW WE USE YOUR DATA

General

MIDFURN (and trusted partners acting on our behalf) uses your personal data:

to provide goods and services to you;
to make a tailored website available to you;
to manage any registered account(s) that you hold with us;
to verify your identity;
for crime and fraud prevention, detection and related purposes;
with your agreement, to contact you electronically about promotional offers and products and services which we think may interest you;
for market research purposes – to better understand your needs;
to enable MIDFURN to manage customer service interactions with you; and
where we have a legal right or duty to use or disclose your information (for example in relation to an investigation by a public authority or in a legal dispute).

Marketing

Promotional communications

MIDFURN uses your personal data for electronic marketing purposes (with your consent) and may send you postal mail to update you on the latest MIDFURN offers.

MIDFURN aims to update you about products & services which are of interest and relevance to you as an individual.

You have the right to opt out of receiving promotional communications at any time, by:

changing marketing preferences via your MIDFURN account;
making use of the simple “unsubscribe” link in emails or the “STOP” number for texts; and/or
contacting MIDFURN via the contact channels set out in this Policy.

We may analyse your browsing and purchasing activity, both online and in-store, and your responses to marketing communications. The results of this analysis, together with other demographic data, allows us to ensure that we contact you with information on products and offers that are relevant to you. To do so, we use software and other technology (automated processing).

Sharing data with third parties

Our service providers and suppliers

In order to make certain services available to you, we may need to share your personal data with some of our service partners. These include IT, delivery and marketing service providers.
MIDFURN only allows its service providers to handle your personal data when we have confirmed that they apply appropriate data protection and security controls. We also impose contractual obligations on service providers relating to data protection and security, which mean they can only use your data to provide services to MIDFURN and to you, and for no other purposes.

Other third parties

Aside from our service providers, MIDFURN will not disclose your personal data to any third party, except as set out below. We will never sell or rent our customer data to other organisations for marketing purposes.

We may share your data with:

credit reference agencies where necessary for card payments;
governmental bodies, regulators, law enforcement agencies, courts/tribunals and insurers where we are required to do so:
to comply with our legal obligations;
to exercise our legal rights (for example in court cases);
for the prevention, detection, investigation of crime or prosecution of offenders; and
for the protection of our employees and customers.

International transfers

To deliver products and services to you, it is sometimes necessary for MIDFURN to share your data outside of the European Economic Area.

This will typically occur when service providers are located outside the EEA or if you are based outside the EEA. These transfers are subject to special rules under data protection laws.

If this happens, we will ensure that the transfer will be compliant with data protection law and all personal data will be secure. Our standard practice is to use ‘standard data protection clauses’ which have been approved by the European Commission for such transfers.

How long do we keep your data?

We will not retain your data for longer than necessary for the purposes set out in this Policy. Different retention periods apply for different types of data, however the longest we will normally hold any personal data is 10 years.

WHAT PERSONAL DATA DO WE COLLECT?

MIDFURN may collect the following information about you:

your name, age/date of birth and gender;
your contact details: postal address including billing and delivery addresses, telephone numbers (including mobile numbers) and e-mail address;
purchases and orders made by you;
your online browsing activities on MIDFURN websites;
your password(s);
when you make a purchase or place an order with us, your payment card details;
your communication and marketing preferences;
your interests, preferences, feedback and survey responses;
your location;
your correspondence and communications with MIDFURN; and

Our website is not intended for children and we do not knowingly collect data relating to children. This list is not exhaustive and, in specific instances, we may need to collect additional data for the purposes set out in this Policy. Some of the above personal data is collected directly, for example when you set up an online account on our websites, or send an email to our customer services team. Other personal data is collected indirectly, for example your browsing or shopping activity. We may also collect personal data from third parties who have your consent to pass your details to us, or from publicly available sources.

HOW WE PROTECT YOUR DATA

Our controls

MIDFURN is committed to keeping your personal data safe and secure. Our security measures include: –

encryption of data;
regular cyber security assessments of all service providers who may handle your personal data;
regular scenario planning and crisis management exercises to ensure we are ready to respond to cybersecurity attacks and data security incidents;
security controls which protect the entire MIDFURN IT infrastructure from external attack and unauthorised access; and
internal policies setting out our data security approach and training for employees.

WHAT YOU CAN DO TO HELP PROTECT YOUR DATA

MIDFURN will never ask you to confirm any bank account or credit card details via email. If you receive an email claiming to be from MIDFURN asking you to do so, please ignore it and do not respond.

If you are using a computing device in a public location, we recommend that you always log out and close the website browser when you complete an online session.

In addition, we recommend that you take the following security measures to enhance your online safety both in relation to MIDFURN and more generally: –

keep your account passwords private. Remember, anybody who knows your password may access your account.
when creating a password, use at least 8 characters. A combination of letters and numbers is best. Do not use dictionary words, your name, email address, or other personal data that can be easily obtained. We also recommend that you frequently change your password. You can do this accessing your account, clicking ‘your account’, clicking ‘your data’ and selecting ‘change password’.
avoid using the same password for multiple online accounts.

YOUR RIGHTS

You have the following rights:

the right to ask what personal data that we hold about you at any time,

the right to ask us to update and correct any out-of-date or incorrect personal data that we hold about you free of charge; and
(as set out above) the right to opt out of any marketing communications that we may send you. If you wish to exercise any of the above rights, please
contact us using the contact details set out below.

Legal basis for MIDFURN processing customer personal data General

MIDFURN collects and uses customers’ personal data because is it necessary for:

the pursuit of our legitimate interests (as set out below);
the purposes of complying with our duties and exercising our rights under a contract for the sale of goods to a customer; or
complying with our legal obligations.

In general, we only rely on consent as a legal basis for processing in relation to sending direct marketing communications to customers via email or text message.
Customers have the right to withdraw consent at any time. Where consent is the only legal basis for processing, we will cease to process data after consent is withdrawn.

Our legitimate interests

The normal legal basis for processing customer data, is that it is necessary for the legitimate interests of MIDFURN, including:-

selling and supplying goods and services to our customers;
protecting customers, employees and other individuals and maintaining their safety, health and welfare;
promoting, marketing and advertising our products and services;
sending promotional communications which are relevant and tailored to individual customers (including administering our loyalty scheme);
understanding our customers’ behaviour, activities, preferences, and needs;
improving existing products and services and developing new products and services;
complying with our legal and regulatory obligations;
preventing, investigating and detecting crime, fraud or anti-social behaviour and prosecuting offenders, including working with law enforcement agencies;
handling customer contacts, queries, complaints or disputes;
managing insurance claims by customers;
protecting MIDFURN, its employees and customers, by taking appropriate legal action against third parties who have committed criminal acts or are in breach of legal obligations to MIDFURN;
effectively handling any legal claims or regulatory enforcement actions taken against MIDFURN; and
fulfilling our duties to our customers, colleagues, shareholders and other stakeholders.

Cookies Policy

What are cookies?

Like most websites, MIDFURN websites use cookies to collect information. Cookies are small data files which are placed on your computer or other devices (such as smart ‘phones or ‘tablets’) as you browse this website. They are used to ‘remember’ when your computer or device accesses our websites. Cookies are essential for the effective operation of our websites and to help you shop with us online. They are also used to tailor the products and services offered and advertised to you, both on our websites and elsewhere.

Information collected

Some cookies collect information about browsing and purchasing behaviour when you access this website via the same computer or device. This includes information about pages viewed, products purchased and your journey around a website. We do not use cookies to collect or record information on your name, address or other contact details. MIDFURN can use cookies to monitor your
browsing and purchasing behaviour.

How are cookies managed?

The cookies stored on your computer or other device when you access our websites are designed by:

MIDFURN, or on behalf of MIDFURN, and are necessary to enable you to make purchases on our website;
third parties who participate with us in marketing programmes; and
third parties who broadcast web banner advertisements on behalf of MIDFURN.

What are cookies used for?

The main purposes for which cookies are used are: –

or technical purposes essential to effective operation of our websites, particularly in relation to online transactions and site navigation.
For MIDFURN to market to you, particularly web banner advertisements and targeted updates.
To enable MIDFURN to collect information about your browsing and shopping patterns, including to monitor the success of campaigns, competitions etc.
To enable MIDFURN meet its contractual obligations to make payments to third parties when a product is purchased by someone who has visited our website from a site operated by those parties.

How do I disable cookies?

If you want to disable cookies you need to change your website browser settings to reject cookies. How you can do this will depend on the browser you use.

What happens if I disable cookies?

This depends on which cookies you disable, but in general, the website may not operate properly if cookies are switched off. If you only disable third-party cookies, you will not be prevented from making purchases on our sites. If you disable all cookies, you will be unable to complete a purchase on our sites.

CONTACT INFORMATION

If you have any questions about how MIDFURN uses your personal data that are not answered here, or if you want to exercise your rights regarding your personal data, please contact us by any of the following means:

phone us on: 01789 765 123
e-mail us at: midfurn@live.co.uk
write to us at MIDFURN, Unit 8, Arden Business Centre, Arden Road, Alcester, Warwickshire B49 6HW

You have the right to lodge a complaint with the Information Commissioner’s Office. Further information, including contact details, is available at https://ico.org.uk.

UPDATES

This policy was last updated in May 2018